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商品編號： 9-514-047 出版日期： 2013/11/05 作者姓名： Teixeira, Thales S.;Kornfeld, Leora 商品類別： Marketing 商品規格： 7p 再版日期： 地域： Central America;North America 產業： Advertising & public relations;Apparel accessories;DVD drives;Online retail 個案年度： 2013 -
商品敘述：
Local businesses'' experiences with using Groupon to promote themselves ran the gamut of roaring success to absolute failure. Why is there such a large range in outcomes for firms that used daily deal sites such as Groupon? This case examines the effectiveness of online daily deal sites from the point of view of local businesses.
涵蓋領域：
Cause marketing;Incubators;Advertising;Marketing
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